App Store Optimization (ASO)
Over 65% of all App Store downloads are generated via search. To ensure that your app gets found and is ranging as high as possible, you should optimize your App Store presence. Two aspects are crucial for the search algorithm:
The following applies: the more relevant your app is and the more users select it from the search results, the higher it will rise in the rankings. That's in theory.
In practice, this means that you need a compelling value proposition, the right keywords and an app store presence that is at least as good as your competitors.
Once users are on your product page, they have not yet downloaded your app. Here, too, you need to convince them with the right value proposition, the right messages and inviting screenshots.
As you may notice, App Store Optimization is primarily a marketing task and not, as many agencies like to claim, pure "number crunching".
I have managed the App Store for years and know how it works. I analyze and optimize your users' entire pre-download journey for you, find the best keywords and optimize your App Store presence so that it converts as much as possible.
The big advantage of good app store optimization: once set up and optimized, it will bring you more users in the long term. With every search query and with every page visitor.
1. Text relevance
Is your app relevant to the search term entered?
2. User behavior
Do users tap your app when it appears in search results?
Source: App Store
Source: App Store
I help you to gain more visibility and reach more users.
Additional services related to the App Store
I will show you what options are available, what is important and help you get featured on the App Store.
App Store Featuring Support
Source: App Store
Source: App Store
There are many things you don't need to test because others have already done that. However, there are cases where an A/B test makes sense, for example to validate very subjective, mostly design-related aspects. I will help you set up A/B tests in a meaningful way and track the results.
App Store A/B Testing
Apple has the right to remove your app from the App Store if it violates App Review Guidelines. I will help you resolve App Review issues in the best possible way.
App Review Issues
Source: App Store
Source: Apple
Source: Apple
I analyze your "numbers" with the aim of identifying and exploiting potential and "low hanging" fruits. I create a monthly report for you with the most important KPIs, in a format that you can look at.
App Store Analytics
Source: Apple